As a collection, CHARLI was launched with the intention of offering urban essentials with contemporary silhouettes to bring a fashionable edit of jersey separates. From season to season CHARLI builds the signature day-to-night sense of chic that reflects the sensibility of the city where the collection was born, London. The collection maintains an easy-luxe aesthetic at its core, continuing to work with softly draped shades and knitwear as well as experimenting with high-end washing treatments and finishes.

Developed using both traditional and innovative techniques on the core fabrications of modal jersey, cashmere blends and washed Linen, the label has earned a close following. What started as a capsule collection of jersey basics in the CHARLI multiband London stores in 2008 - has now become a fast growing Contemporary RTW brand with broad international distribution at over 260 stockists worldwide